In case you were wondering why my prices are so affordable considering I design and make everything myself :) 

If I told you the t-shirt you're wearing now took roughly 80 people - mostly women - months to produce, that the average number of wears per piece is 7, and that you're likely to wear it for less time than it took to make it, what would your reaction be?

Whoa, that's messed up. Right? 

If I then tell you the chemical dyes in it pollute the oceans and marine life, that a lot of recycled clothing ends up in landfill where it takes decades to break down, that clothing is the second biggest polluter after the fossil fuel industry, you're getting more and more shocked, right? 


If your next reaction is to say "OK wow, that's insane. I had no idea my €5 t-shirt was so destructive. What can I do?" and my response is to offer you an alternative t-shirt for €30, what are you going to say? 

Erm, thanks but no thanks. I can't afford that. I wish I didn't know what I do about this t-shirt, but it's what I can afford so I'm sticking with it. 

I've then missed an opportunity to bring more people into the slow fashion movement, to help us build a better system for fashion that's kind to people and treats our planet with respect. 

And I've also lost a customer. 

These values shouldn't be out of anyone's price range.

There was a time when we all wore well-made clothes using natural dyes, when we bought just what we needed and nothing more and there was no waste. I don't necessarily want to go back to that time, but what would happen if we took those values and rebuilt the way we consume and produce? 

So that's why. The slow fashion industry can be expensive, but values shouldn't be unaffordable.