All my work is totally transparent, and promotes ethical values. You can read all about my vendors, creative process, values and production in the blog. Each customer also receives a hand-written card with details of where each piece of their clothing comes from and how their purchase supports ethical values.
I've been obsessed with clothing since childhood, and discovered the world of slow and ethical fashion as I became a teenage activist. My aim is to support a community of caring, passionate activists who join the slow fashion movement from a place of love for planet and people rather than fear of our harmful impact.
As an Indian I know exactly what 'the true cost' of fast fashion looks like - women and children (predominantly) in the developing world forced by circumstance to take poor-paying work in unsafe conditions. But the ethical consumerism and slow fashion movements are so powerful, and I'm thrilled to be a part of that!
I design everything at Syra Brownlock, I make all the patterns, and I do all the sewing. It's also a collaborative process with you - your style, personality and vision go into each piece. Tailoring should be a partnership and that's why I love it.
So you know exactly who made your clothes - I did! But it isn't just about having a giant ethical wardrobe - too much clothing can be as harmful to the environment as fast fashion is to people. It's about having a closet full of loved, high-quality, and useful clothes.
I'm here to:
* Repair your beloved clothes, refashioning a piece to suit your style and reducing your carbon footprint ('Repairs and Alterations');
* Make new clothing in your size, according to my designs and patterns ('Ready-to-wear');
* Design customised clothing to your exact measurements, in your style ('Reserved')
Ethical and/or Sustainable Fabrics
I source each piece of fabric individually, to ensure the high quality and ethical values of each item of clothing. Relationships with suppliers have been steadily built over a decade, and I am proud to support my vendors uphold their environmental, social, and cultural values.
You can read more about my fabrics, and their credentials, in the blog here.
Notions and Materials
All my materials - zips, buttons, fastenings, even thread - comes from eco-friendly and/or ethical suppliers.
You can read more about my materials and notions here.
Zero-waste Sewing and Design
Since I design each piece and make it all myself, Syra Brownlock has full creative and production control.
I carefully draft patterns and cut fabric to ensure minimal waste. Syra Brownlock champions circular economy values in this way.
Read this blog series for more information and a behind-the-scenes look at my production.
Made-to-Order and Bespoke
Each item of clothing is made to your measurements, and made to order.
Choose your design, pick a fabric from a curated collection that matches that design, and I will make it for you.
I want to recreate the special experience of tailoring I grew up with in the developing world - pick something from a sketchbook, make your own fabric choice, and have your measurements taken.
It’s slow, deliberate, high-quality, and deeply personal.